30-minute website marketing : a step by step guide / Lee Wilson (Vertical Leap, UK).
Material type:
TextPublisher: Emerald Publishing Limited, Description: 1 online resource (viii, 177 pages)ISBN: 9781838670801Subject(s): Internet marketing | Internet advertising | Business & Economics -- E-Commerce / Digital Marketing | Sales & marketingAdditional physical formats: No titleDDC classification: 658.8/72 LOC classification: HF5415.1265 | .W55 2019Online resources: Click here to access online | Item type | Current library | Call number | URL | Status | Date due | Barcode | Item holds |
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eBook
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Digital Library
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HF5415.1265 .W55 2019 (Browse shelf(Opens below)) | Link to resource | Available |
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| HF5415.1263 .N49 2019 New insights on trust in business-to-business relationships : | HF5415.1264 .K67 2019 Understanding interactive network branding in SME firms / | HF5415.1265 S76 2012 eMarketing : | HF5415.1265 .W55 2019 30-minute website marketing : | HF5415.127 .C38 2010 Categories in markets | HF5415.129 .B49 2020 Beyond multi-channel marketing : | HF5415.13 .B73 2015 Brand meaning management |
Includes index.
Includes bibliographical references.
Chapter 1. An introduction to the website marketing ecosystem -- Chapter 2. Website marketing pain points & fundamentals -- Chapter 3. The role of websites in today's marketing -- Chapter 4. 30-minute actions methodology -- Chapter 5. 30-minute social media marketing (SMM) actions -- Chapter 6. 30-minute search engine optimization (SEO) actions -- Chapter 7. 30-minute content creation actions -- Chapter 8. 30-minute content marketing actions -- Chapter 9. 30-minute pay-per-click advertising (PPC) actions -- Chapter 10. 30-minute conversion rate optimization (CRO) actions -- Chapter 11. 30-minute tips for the wider website -- Chapter 12. Strategic thinking in 30 minutes.
Everyday businesses of all sizes are generating a fraction of the potential website return on investment (ROI) and broader marketing value for their business. The largest part of this opportunity wastage comes from overlooked marketing potential, plus an inability to take immediate action based on competing time demands and budget restraints. 30-Minute Website Marketing: A Step By Step Guide utilizes over 15 years of website marketing experience and digital expertise to empower businesses to identify and act on untapped website success. With all actions taking 30 minutes or less, companies can work towards improving the results gained from their website marketing efforts, and by adhering to the practical steps in this book, businesses can be confident that those 30 minutes provide the returns on resource investment needed. Through this guide, Lee Wilson delivers impactful, instant value to the broader marketing and targeted website marketing field, with practical help, direction, and expert step-by-step advice for marketing professionals, business owners, entrepreneurs, and start-up organisations.
Print version record.
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