Includes index.

Prelims -- Introduction Consumer culture fairy tales -- Part I Objects and their doings -- Chapter 1: Love and locks: consumers making pilgrimages and performing love rituals -- Chapter 2: The life and death of anthony barbie: a consumer culture tale of lovers, butlers, and crashers -- Chapter 3: "When your dog matches your decor": object agency of living and non-living entities in home assemblage -- Chapter 4: "I'm only a guardian of these objects": vintage traders, curatorial consumption and the meaning(s) of objects -- Part II Glocalization -- Chapter 5: Story of cool: journey from the west to emerging Arab countries -- Chapter 6: Ethnic identification: capital and distinction among second-generation British Indians -- Chapter 7: Cognitive polyphasia, cultural legitimacy and behavior change: the case of the illicit alcohol market in Kenya -- Part III Constituting markets -- Chapter 8: Magic towns: creating the consumer fetish in market research test sites -- Chapter 9: Humanizing market relationships: the DIY extended family -- Chapter 10: Patriotism as creative (counter-)conduct of russian fashion designers -- Chapter 11: Culinary communication practices: the role of retail spaces in producing field-specific cultural capital -- Part IV Quoth the raven -- Chapter 12: Duck, it's a raven! writing stirring stories with Andersen's Sinister shadow -- Index.

The twentieth volume of Research in Consumer Behavior presents twelve chapters, selected from the best papers submitted at the 13th annual Consumer Culture Theory Conference held in Denmark in June 2018. Aligned with the conference's thematic emphasis on storytelling, the contributors' research stories open the eyes and minds of readers to thought-provoking ideas, theories, and contexts.This book will allow researchers and graduate students working in the area of consumer research and marketing to explore three narrative lines that were prevalent during the conference: 'Objects and their doings', 'Glocalization', and 'Constituting Markets'. The volume concludes with an awarded paper by Brown, who takes a critical look at the quality of storytelling in the CCT tradition and helps us learn from the great storytellers of the past.

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