Writing for the media / by Adrian Wheeler (FPRCA).
Material type:
TextSeries: PRCA practice guidesPublisher: Emerald Publishing Limited, Edition: First editionDescription: 1 online resource (xi, 102 pages)ISBN: 9781787566118 (e-book)Subject(s): Mass media -- Authorship | Report writing | Language Arts & Disciplines / Journalism | Press & journalismAdditional physical formats: No titleDDC classification: 808.066302 LOC classification: P96.A86 | W44 2019Online resources: Click here to access online | Item type | Current library | Call number | URL | Status | Date due | Barcode | Item holds |
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eBook
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Digital Library
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| P94.6 .F58 2019 Understanding intercultural interaction : | P94.6 .P64 2018eb Media, society, culture and you : | P95.8 .S86 2018 Hybrid media events : | P96.A86 W44 2019 Writing for the media / | P96.C75 G56 2019 Global humanitarianism and media culture | P96.G46 W67 2017 World Building | P96.I5 I55 2014 Internationalizing "International Communication" |
Includes bibliographical references and index.
Prelims -- Writing for the media -- Appendices -- References -- Index.
This is a media writing guide for PR people. The media use one per cent of the material PR people send them. What can we do to increase the hit-rate of the stories we write on behalf of our clients or employers? We need to know exactly what the media want and what they don't want. We should be able to write material according to the rules and conventions which the media themselves observe. We ought to know how to compose, present and lay out stories in a manner which saves the media time and earns their approval. We can enhance our pick-up if we know how to produce good media photography, video and infographics. We must know how to pitch a story professionally. This Guide is an A to Z of media writing for anyone working in PR who wants to get better results.
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