The V-model of service quality : an exploration of African customer service delivery metrics / by Grafton Whyte (University of Namibia, Namibia).
Material type:
TextSeries: Emerald pointsPublisher: Emerald Publishing Limited, Description: 1 online resource (xix, 136 pages) : illustrations ; cmISBN: 9781787696037 (e-book)Subject(s): Customer services -- Africa | Customer relations -- Africa -- Management | Business & Economics, Customer Relations | Customer servicesAdditional physical formats: No titleDDC classification: 658.812 LOC classification: HF5415.5 | .W49 2018Online resources: Click here to access online Summary: Grafton Whyte introduces and explores a new academic theory for customer service delivery for Africa, aimed at addressing issues of poor customer service and poor service delivery. The V-Model of Service Quality (VMSQ) offers a powerful tool for measuring service quality, augmented by a service exchange model to provide a general framework for services, describe core components and provide contexts within which the VMSQ can operate. The VMSQ provides an indication of where problems may lie in a service operation, and an additional African Management Matrix identifies some of the historical and contextual barriers that need to be overcome by African managers to achieve effective customer service delivery. This book grounds the theoretical interventions in data drawn from case studies in the Sub-Saharan African context to make the models applicable to both researchers and working managers. It looks at the complex question of customer service delivery in Africa, and embraces both concepts of customer service and service delivery.
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eBook
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| HF5415.335 .C87 2018 Customer experience innovation : | HF5415.5 .C74 2008 Creating and managing superior customer value | HF5415.5 .Q35 2018 Quality services and experiences in hospitality and tourism / | HF5415.5 .W49 2018 The V-model of service quality : | HF5416.5 .V57 2012 Visionary pricing | HF5429 .R48 2020 Retail futures : | HF5429.23 .M53 2007 MicroFranchising |
Includes bibliographical references and index.
Grafton Whyte introduces and explores a new academic theory for customer service delivery for Africa, aimed at addressing issues of poor customer service and poor service delivery. The V-Model of Service Quality (VMSQ) offers a powerful tool for measuring service quality, augmented by a service exchange model to provide a general framework for services, describe core components and provide contexts within which the VMSQ can operate. The VMSQ provides an indication of where problems may lie in a service operation, and an additional African Management Matrix identifies some of the historical and contextual barriers that need to be overcome by African managers to achieve effective customer service delivery. This book grounds the theoretical interventions in data drawn from case studies in the Sub-Saharan African context to make the models applicable to both researchers and working managers. It looks at the complex question of customer service delivery in Africa, and embraces both concepts of customer service and service delivery.
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