Organizing marketing and sales : mastering contemporary B2B challenges / edited by Per Andersson, Bj�orn Axelsson and Christopher Rosenqvist.
Material type:
TextPublisher: Emerald Publishing Limited, Description: 1 online resource (xiv, 348 pages)ISBN: 9781787549685 (e-book)Subject(s): Marketing | Sales | Business & Economics -- Marketing -- General | Sales & marketingAdditional physical formats: No titleDDC classification: 658.8 LOC classification: HF5415 | .O74 2018Online resources: Click here to access online
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eBook
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Digital Library
Resources in this library are accessible in digital format e.g. eBooks or eJournals accessible online. |
HF5415 .O74 2018 (Browse shelf(Opens below)) | Link to resource | Available |
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| HF5415 .M85 2016 Multi-channel marketing, branding and retail design : | HF5415 .N46 2018 Smash : | HF5415 .N49 2009 New challenges to international marketing | HF5415 .O74 2018 Organizing marketing and sales : | HF5415 .P95 2015eb Principles of marketing. | HF5415 .S83 2020 Marketing in customer technology environments : | HF5415 .T69 2012 Toward a better understanding of the role of value in markets and marketing |
Includes index.
Includes bibliographical references.
Print version record

eBook
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