Expand, grow, thrive : 5 proven steps to turn good brands into global brands through the LASSO Method / Pete Canalichio.
Material type:
TextPublisher: Emerald Publishing Limited, Description: 1 online resource (xxxv, 311 pages)ISBN: 9781787437814Other title: Expand, grow, thrive : five proven steps to turn good brands into global brands through the LASSO MethodSubject(s): Marketing | Business & Economics -- Marketing -- General | Sales & marketingAdditional physical formats: No titleDDC classification: 658.8 LOC classification: HF5415 | .C36 2018Online resources: Click here to access online Summary: Using powerful storytelling and unique access to the personal perspectives of top-flight marketers who have developed truly world-class business growth programs, Pete Canalichio shows us how successful marketers have extended and expanded their brands, and the challenges they have had to overcome along the way. The LASSO model (Lateral; Addictive; Storied; Scalable; Own-able) offers a simple, accessible and effective way for marketers to get their heads around the desired attributes of highly successful growth programs. With insightful advice, anecdotes and tips from leading brand licensing professionals, household names like Coca-Cola and Disney, senior marketers and inspiring individuals, Canalichio has created a measured and proven "Think Big, Get Big" framework to truly help your brand first expand, grow successfully, and ultimately thrive.
| Item type | Current library | Call number | URL | Status | Date due | Barcode | Item holds |
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eBook
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Digital Library
Resources in this library are accessible in digital format e.g. eBooks or eJournals accessible online. |
HF5415 .C36 2018 (Browse shelf(Opens below)) | Link to resource | Available |
Includes bibliographical references and index.
Using powerful storytelling and unique access to the personal perspectives of top-flight marketers who have developed truly world-class business growth programs, Pete Canalichio shows us how successful marketers have extended and expanded their brands, and the challenges they have had to overcome along the way. The LASSO model (Lateral; Addictive; Storied; Scalable; Own-able) offers a simple, accessible and effective way for marketers to get their heads around the desired attributes of highly successful growth programs. With insightful advice, anecdotes and tips from leading brand licensing professionals, household names like Coca-Cola and Disney, senior marketers and inspiring individuals, Canalichio has created a measured and proven "Think Big, Get Big" framework to truly help your brand first expand, grow successfully, and ultimately thrive.
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