Catholic University of Zimbabwe Library
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No business is an island : making sense of the interactive business world / edited by Håkan Håkansson, Ivan Snehota.

Contributor(s): Håkansson, Håkan, 1947- [editor.] | Snehota, Ivan [editor.]Material type: TextTextPublisher: Emerald Publishing Limited, Description: 1 online resource (xii, 353 pages)ISBN: 9781787145498Subject(s): Business | Commerce | Economics | Business & Economics -- International -- General | Business strategyAdditional physical formats: No titleDDC classification: 650 LOC classification: HF1008 | .N6 2017Online resources: Click here to access online Summary: The interactive dimension is crucial for the development and growth companies and of the economy. In management, creating and appropriating value depends on relating your business to other businesses. When developing strategy, innovating, marketing, purchasing or accounting there is the need to handle the local specific interdependencies in business relationships that characterize the interactive world. That implies a conception of the task and priorities of management and the critical managerial skills that is only partly acknowledged in the contemporary management theory. This book provides empirical insights into the often hidden interactive aspects of the contemporary business world. It offers a novel perspective and theoretical and methodological tools for analysis of interactive aspects related to topics such as management, strategy, purchasing, marketing and accounting as well as issues related to economic and regional policies including public purchasing and the role of ownership.
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HF1008 .N6 2017 (Browse shelf(Opens below)) Link to resource Available
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Includes index.

Includes bibliographical references.

The interactive dimension is crucial for the development and growth companies and of the economy. In management, creating and appropriating value depends on relating your business to other businesses. When developing strategy, innovating, marketing, purchasing or accounting there is the need to handle the local specific interdependencies in business relationships that characterize the interactive world. That implies a conception of the task and priorities of management and the critical managerial skills that is only partly acknowledged in the contemporary management theory. This book provides empirical insights into the often hidden interactive aspects of the contemporary business world. It offers a novel perspective and theoretical and methodological tools for analysis of interactive aspects related to topics such as management, strategy, purchasing, marketing and accounting as well as issues related to economic and regional policies including public purchasing and the role of ownership.

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