Sociometrics and human relationships : analyzing social networks to manage brands, predict trends, and improve organizational performance / Peter A. Gloor.
Material type:
TextPublisher: Emerald Publishing Limited, Description: 1 online resource (200) pagesISBN: 9781787141124 (e-book)Subject(s): Sociometry | Social networks | Business & Economics -- E-Commerce / Internet Marketing | Social interactionAdditional physical formats: No titleDDC classification: 301.0727 LOC classification: HM533 | .G56 2017Online resources: Click here to access online Summary: Sociometrics and Human Relationships translates the latest academic research into practical business strategies and techniques as well as actionable insights, providing a wealth of examples for social network analysis and predicting trends. Gloor illustrates how to improve organizational performance by optimizing communication and collaboration through email. Based on Collaborative Innovation Networks courses which have been taught for over a decade to students forming virtual teams across a number of universities, Gloor shows readers how to leverage virtual collaborative creativity in the Internet age, and helps them understand and apply the dynamics of online communication via a variety of tools. Gloor has also created a tool that analyses all types of social media such as: Twitter, Wikipedia, online blogs and Facebook as well as email or Skype logs to predict election outcomes, perception and strength of brands, customer and employment satisfaction, or fraudulent behavior. Gloor explains how to use his tool, Condor, to visualize, monitor and manage brands, products and topics online, as well as analyzing organizations through their email networks.
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Resources in this library are accessible in digital format e.g. eBooks or eJournals accessible online. |
HM533 .G56 2017 (Browse shelf(Opens below)) | Link to resource | Available |
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| HM500 .E84 2020 Ethics and integrity in visual research methods / | HM511 .G46 2016 Gender identity and research relationships | HM511 .I58 2014 Intersectionality and social change | HM533 .G56 2017 Sociometrics and human relationships : | HM538 .E26 2019 The econometrics of complex survey data : | HM548 .B53 2016 Marconomics : | HM548 .M37 2010 Markets on trial |
Includes bibliographical references and index.
Sociometrics and Human Relationships translates the latest academic research into practical business strategies and techniques as well as actionable insights, providing a wealth of examples for social network analysis and predicting trends. Gloor illustrates how to improve organizational performance by optimizing communication and collaboration through email. Based on Collaborative Innovation Networks courses which have been taught for over a decade to students forming virtual teams across a number of universities, Gloor shows readers how to leverage virtual collaborative creativity in the Internet age, and helps them understand and apply the dynamics of online communication via a variety of tools. Gloor has also created a tool that analyses all types of social media such as: Twitter, Wikipedia, online blogs and Facebook as well as email or Skype logs to predict election outcomes, perception and strength of brands, customer and employment satisfaction, or fraudulent behavior. Gloor explains how to use his tool, Condor, to visualize, monitor and manage brands, products and topics online, as well as analyzing organizations through their email networks.
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