The handbook of managing and marketing tourism experiences / edited by Marios Sotiriadis, Dogan Gursoy.
Material type:
TextPublisher: Emerald Group Publishing Limited, Description: 1 online resource (584 pages)ISBN: 9781786352897 (e-book)Subject(s): Tourism | Business & Economics -- Industries -- Hospitality, Travel & Tourism | Tourism industryAdditional physical formats: No titleDDC classification: 338.4791 LOC classification: G155.A1 | H36 2016Online resources: Click here to access online Summary: The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences. It has the following specific objectives: first to analyse the main issues and challenges related to tourism experience management and marketing; second, to present and discuss adequate analytical frameworks and tools; third to explore the adoption and implementation of approaches to managing and marketing experiences in various tourism contexts and industries; and finally to present and discuss case studies illustrating approaches adopted, methods implemented and best practices in addressing related issues. The book concludes by providing strategic management and marketing implications and recommendations for tourism businesses and destinations to enable them to successfully create, manage, market and evaluate tourism experiences.
| Item type | Current library | Call number | URL | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
eBook
|
Digital Library
Resources in this library are accessible in digital format e.g. eBooks or eJournals accessible online. |
G155.A1 H36 2016 (Browse shelf(Opens below)) | Link to resource | Available |
Browsing Digital Library shelves, Shelving location: Online Access Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| G155.A1 .E44 2018 The Emerald handbook of entrepreneurship in tourism, travel and hospitality : | G155.A1 F54 2012 Field guide to case study research in tourism, hospitality and leisure | G155.A1 G46 2013 Geographies of tourism | G155.A1 H36 2016 The handbook of managing and marketing tourism experiences / | G155.A1 K56 2012 Knowledge management in tourism | G155.A1 K56 2017 Knowledge transfer to and within tourism : | G155.A1 M37 2015 Marketing places and spaces |
Includes bibliographical references and index.
The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences. It has the following specific objectives: first to analyse the main issues and challenges related to tourism experience management and marketing; second, to present and discuss adequate analytical frameworks and tools; third to explore the adoption and implementation of approaches to managing and marketing experiences in various tourism contexts and industries; and finally to present and discuss case studies illustrating approaches adopted, methods implemented and best practices in addressing related issues. The book concludes by providing strategic management and marketing implications and recommendations for tourism businesses and destinations to enable them to successfully create, manage, market and evaluate tourism experiences.
Print version record
There are no comments on this title.