Air travelers' carbon offsetting behavior : an experimental study / Andy S. Choi, Brent W. Ritchie -- Evaluation of the service performance : application of the zone of tolerance with importance-performance analysis of a convention facility / Hwansuk Chris Choi ... [et al.] -- Slow tourism (Cittaslow) influence over visitors' behavior / Yesim Cosar, Metin Kozak -- A t-shirt from New York, a coral from Mauritius : a functional typology of tourist souvenirs / Alain Decrop, Julie Masset -- Exhibition areas : case study research of Japanese firms / Yosuke Endo, Yohei Kurata, Taketo Naoi -- Individual values and holiday preferences / Tamara Jovanovic -- Parenthood and holiday decisions : a grounded theory approach / Lidija Lalicic, Suzan Becks -- It can't happen to me : travel risk perceptions / Brent W. Ritchie, P.Monica Chien, Bernadette M. Watson -- Adoption of information and communications technology (ICT) by in-trip leisure tourists / Mareba M. Scott, Andrew J. Frew -- Heterogeneity in tourism motivations : the case of the Algarve / Jaime Serra, Antónia Correia, Paulo M.M. Rodrigues -- Configural modeling of country-collectors motives, behavior, and assessments of strengths of national-place brands / Arch G. Woodside, Xiang (Robert) Li, Karlan Muniz.

The authors propose that complexity theory holds great promise in improving understanding of guests evaluations of their service experiences. Volume 9 provides answers to the following and additional behavior and evaluation issues. How do general and behavior specific attitudes work together in explaining air travelers carbon offsetting behavior? What can the zone of tolerance and importance-performance analysis (IPA) techniques tell us about the evaluations of convention delegates perceptions of products and services? How can a œslow city motivate domestic tourists to visit the destination? Do effective marketing strategies for performing arts require unique designs to attract incidental spectators as well as behaviourally loyal visitors? When do consumers attach themselves strongly to tourist souvenirs as well as to other cherished possessions such as a trophy won during a contest, a gift received from significant others, or a wedding ring? What are the nitty-gritty details in how exhibition areas can provide visitors with opportunities to understand corporate brands? Since values influence activities do they also influence holiday preferences?

Print version record