Consumer culture theory : the seven year itch / Søren Askegaard, Russell W. Belk, Linda Scott -- Ideological outcomes of marketing practices : a critical historical analysis of child sponsorship programs / Leighann C. Neilson, Robert Mittelman -- Gifts and gifting in online communities / Tonya Williams Bradford, Sonya A. Grier, Geraldine Rosa Henderson -- When online recycling enables givers to escape the tensions of the gift economy / Valérie Guillard, Céline Del Bucchia -- Traversing the matriarch's domain : how young men negotiate the feminized space of fashion consumption and self-presentation / Dee Duffy -- The unspoken truth : a phenomenological study of changes in women's sense of self and the intimate relationship with cosmetics consumption / Chihling Liu, Debbie Keeling, Margaret Hogg -- Sharing the meal : food consumption and family identity / Benedetta Cappellini, Elizabeth Parsons -- "Your life when you've got everything is different' : forced transformations and consumption practices / Andrés Barrios, Maria G. Piacentini, Laura Salciuviene -- Attachment to digital virtual possessions in videogames / Rebecca Watkins, Mike Molesworth -- 'Doing privacy' : consumers search for sovereignty through privacy management practices / Jo En Yap, Michael B. Beverland, Liliana L. Bove -- A closer glance at the notion of boundaries in acculturation studies : typologies, intergenerational divergences, and consumer agency / Fatima Regany, Luca M. Visconti, Marie-Hélène Fosse-Gomez -- Cultural reflexivity and the nostalgia for glocal consumer culture : insights from a multicultural multiple migration context / Julie Emontspool, Dannie Kjeldgaard -- Homecoming tendencies : the art of preserving one's existence in places of origin / Pilar Rojas Gaviria -- Consumover citizens and sustainability discourse : practicing consumer agency through moving with commodities / Niklas Hansson, Helene Brembeck -- Different ways of saying goodbye : outlining three types of abandonment of a product category / Maribel Suarez, Marie Agnes Chauvel -- Myth busting : living in harmony with nature is less harmonic than it seems / Joachim Scholz -- Proximal and contagious indexicality : unpacking the meanings of celebrity-owned objects / John L. Lastovicka, Chadwick J. Miller -- The dirty pint : consumption objects in young people's extreme alcohol consumption and enactment of self / Hayley L. Cocker, Emma N. Banister, Maria G. Piacentini -- World's largest metaphor hits iceberg : travelling in trope on Titanic / Stephen Brown.

This volume presents selected papers from the 7th Annual Consumer Culture Theory Conference held at Oxford University in August, 2012. The 18 papers in the volume together capture the latest research within this qualitative paradigm of consumer studies. Topics addressed cover a wide gamut including immigrant consumption experiences, gift-giving, sharing, transgressive gender roles, attachments to special possessions in online games and real life, the homeless consumer experience, disposition of possessions, privacy, metaphor analysis, sustainable consumption, alcohol consumption, cosmetics usage, and the negative consequences of sponsoring children in the less affluent world.

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