Sociality, rationality, and the ecology of choice / Daniel McFadden -- Planning and action in a model of choice / Moshe Ben-Akiva -- Attribute processing, heuristics, and preference construction in choice analysis / David A. Hensher -- The multiple discrete-continuous extreme value (MDCEV) model : formulation and applications / Chandra R. Bhat, Naveen Eluru -- Capturing human perception of facial expressions by discrete choice modelling / Matteo Sorci ... [et al.] -- Serial choice conjoint analysis for estimating discrete choice models / Michiel C.J. Bliemer, John M. Rose -- Observed efficiency of a D-optimal design in an interactive agency choice experiment / Sean M. Puckett, John M. Rose -- Effects of stated choice design dimensions on model estimates / Phani Kumar Chintakayala ... [et al.] -- Stated choice experimental designs for scheduling models / Paul Koster, Yin-Yen Tseng -- Systematically heterogeneous covariance in network GEV models / Jeffrey P. Newman --

On estimation of hybrid choice models / Denis Bolduc, Ricardo Alvarez-Daziano -- A model of travel happiness and mode switching / Maya Abou-Zeid, Moshe Ben-Akiva -- On path generation algorithms for route choice models / Emma Frejinger, Michel Bierlaire -- Mode choice endogeneity in value of travel time estimation / Stefan L. Mabit, Mogens Fosgerau -- Accommodating coefficient outliers in discrete choice modelling : a comparison of discrete and continuous mixing approaches / Danny Campbell ... [et al.] -- Addressing endogeneity in discrete choice models : assessing control-function and latent-variable methods / Cristian Angelo Guevara, Moshe Ben-Akiva -- Latent class and mixed logit models with endogenous choice set formation based on compensatory screening rules / Matthieu de Lapparent -- Transport welfare benefits in the presence of an income effect / James Laird -- Which commuters will car share? An examination of alternative approaches to identifying market segments / Jon Crockett ... [et al.] -- Modelling choice in a changing environment : assessing the shock effects of a new transport system / Maria Francisca Ya<U+0301>n<U+0303>ez, Juan de Dios Ortu<U+0301>zar --

What do we really know about travellers' response to unreliability? / Yaron Hollander -- Optimizing product portfolios using discrete choice modeling and TURF / Thomas J. Adler, Colin Smith, Jeffrey Dumont -- Preference stability : modelling how consumer preferences shift after receiving new product information / Harmen Oppewal ... [et al.] -- Investigating willingness to pay -willingness to accept asymmetry in choice experiments / Bruno Lanz ... [et al.] -- Clustering ranked preference data using sociodemographic covariates / Isobel Claire Gormley, Thomas Brendan Murphy -- Continuous versus discrete representation of investing firm heterogeneity in modelling FDI location decisions / Simona Rasciute, Eric J. Pentecost -- Development of integrated choice and latent variable (ICLV) models for the residential relocation decision in island areas / Eleni Kitrinou, Amalia Polydoropoulou, Denis Bolduc.

This book contains a selection of the best theoretical and applied papers from the inaugural International Choice Modelling Conference. The conference was organised by the Institute for Transport Studies at the University of Leeds and held in Harrogate, North Yorkshire on 30 March to 1 April 2009. The conference brought together leading researchers and practitioners from across the many different areas in which choice modelling is a key technique for understanding behaviour and evaluating policy. The diversity of the field was reflected in presentations by both academics and practitioners, coming from six continents and a variety of fields including transport and economics. Key contributions include papers from Professor Daniel McFadden, from the University of California, Berkeley - Nobel Prize laureate in Economics and chief architect of random utility modelling. The conference also included keynote presentations by five other leading choice modellers, namely Professor Moshe Ben-Akiva, Professor Chandra Bhat, Professor Michel Bierlaire, Professor David Hensher, and Professor Riccardo Scarpa.

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