Acculturation of Hispanic college students / Sandra K. Smith Speck, Mark Peyrot, Jennifer Gillis -- Identifying grocery coupon-prone customers : a household demographics perspective / Andrei Mikhailitchenko, Thomas W. Whipple -- Inscribing the personal myth : the role of tattoos in identification / Anne M. Velliquette, Jeff B. Murray, Deborah J. Evers -- Consumer socialization revisited / Karin M. Ekström -- Metaphors of self and self-gifts in interdependent cultures : narratives from Hong Kong / Annamma Joy, Michael Hui, Tsong-Sung Chan, Geng Cui -- Exploring how role-identity development stage moderates person-possession relations / Susan Schultz Kleine, Robert E. Kleine, Debra A. Laverie -- The role of attribute order and number effects in consumers' multiattribute preferential decisions / L.P. Douglas Tseng, Yuan-shuh Lii -- An experimental study of the accuracy of consumers' self-reports of their information acquisition processes / Alhassan G. Abdul-Muhmin -- On the symbolic meanings of souvenirs for children / Stacey Menzel Baker, Susan Schultz Kleine, Heather E. Bowen -- Consumption and the meaning of life / Kelly Tian, Russell Belk.

Volume 10 of "Research in Consumer Behavior" presents a wide range of cutting edge consumer behavior research using both quantitative and qualitative research methods. The topics addressed include self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption. As this rich set of topics suggests, this is a volume that will interest academics, practitioners, and students of consumer behavior. The book is international in scope and uses a qualitative and quantitative approach to consumer behavior research.

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