Catholic University of Zimbabwe Library
Online Public Access Catalogue
(OPAC)

Contemporary Advertising / William F. Arens, David H. Schaefer, Michael Weigold.

By: Arens, William FMaterial type: TextTextPublisher: New York: McGraw-Hill Irwin, c2012Description: xiii, 498 pages : color illustrations ; 28 cmContent type: text Media type: unmediated Carrier type: ISBN: 9780078028915 (pbk.) acidfree paper; 0078028914 (pbk.) acidfree paperSubject(s): AdvertisingLOC classification: HF5821 | ARE
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
OS Book OS Book CUZ Harare Campus
Open Shelf 		Non-fiction HF5821 ARE (Browse shelf(Opens below)) Available BK009338
Total holds: 0

Includes bibliographical references (pages 458-473) and indexes.

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