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Qualitative research methods in public relations and marketing communications by christine Daymon and Immy Holloway

By: Christine DayMaterial type: TextTextAbingdon New York Routledge ©2010Description: extent xi ,397pagesContent type: text Media type: unmediated Carrier type: ISBN: 9780415471183Subject(s): Qualitative research Public relations research methodology Marketing research methodologyLOC classification: HD59.D34DAY
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