The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.
Material type:
TextSeries: Routledge communication seriesPublication details: New York : Routledge, 2010Edition: 4th edDescription: xii, 212 p. : ill. ; 24 cmISBN: 9780415873536; 0415873533; 9780415873543; 0415873541; 9780203864555; 0203864557Subject(s): Advertising media planning | Mass media and business | Marketing channelsDDC classification: 659 LOC classification: HF5826.5 | .K38 2010Online resources: Contributor biographical information
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
OS Book
|
CUZ Harare Campus Open Shelf | HF5826.5K36 (Browse shelf(Opens below)) | 1 | Available | BK008336 | ||
Reference
|
CUZ Harare Campus Open Shelf | HF5826.5K36 (Browse shelf(Opens below)) | 2 | Not for loan | BK008321 |
Total holds: 0
Includes bibliographical references and index.
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