Normal view MARC view ISBD view

Marketing decision making : concepts and strategy print

Contributor(s): Cravens, David W | Hills, Gerald E | Woodruff, Robert BSeries: The Irwin series in marketingPublication details: ilu R. D. Irwin 1980Edition: Rev. edDescription: xv, 573 p. : ill. 25 cm. xv, 573 p. : ill. ; 25 cmISBN: 0256023484Subject(s): CONCEPTS AND STRATEGYOther classification: HF5415.135 .C7 1980

Tags from this library: No tags from this library for this title.

Average rating: 0.0 (0 votes)

No physical items for this record

David W. Cravens, Gerald E. Hills, Robert B. Woodruff.

There are no comments on this title.

to post a comment.

Catholic University of Zimbabwe Library
Online Public Access Catalogue
(OPAC)