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Marketing management : analysis, planning, and control print

Contributor(s): Kotler, PhilipPublication details: nju Prentice-Hall c1980Edition: 4th edDescription: xi, 722 p. : ill. 24 cm. xi, 722 p. : ill. ; 24 cmISBN: 0135579759 :Subject(s): MARKETINGOther classification: HF5415.13 .K64 1980
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Philip Kotler.

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