Baran,Stanley J. <br/><br/>
Introduction to mass communication :  media ,literacy and culture / 
Stanley Baran J. 
 - 7th  ed. 
 - New york :  McGraw-Hill,  2011. 
 - 449  p. :  ill ;    cm. 
<br/><br/>bibliographical reference and index. 
<br/><br/><label>ISBN: </label>9780073526157 :  $ 
<br/><br/><label>Subjects--Topical Terms: </label><br/>mass media.