TY  - GEN
TI  - Marketing decision making:  :  concepts and strategy
T2  - The Irwin series in marketing
SN  - 0256023484
PY  - 1980///
CY  - ilu
PB  - R. D. Irwin
KW  - CONCEPTS AND STRATEGY
N1  - David W. Cravens, Gerald E. Hills, Robert B. Woodruff
ER  -