Promotional culture and convergence :  markets, methods, media / 
edited by Helen Powell. 
 - Milton Park, Abingdon, Oxon :  Routledge,  2013. 
 - x, 238 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780415672795 (hardback) 9780415672801 (paperback) 
<br/><br/><label>LCCN: </label>2012037242 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet advertising.<br/>Interactive marketing.<br/>Branding (Marketing)
<br/><br/><label>LC Class. No.: </label>HF6146.I58  / P76 2013 
<br/><br/><label>Dewey Class. No.: </label>658.8