Berger, Arthur Asa,  1933- <br/><br/>
Media and communication research methods :  an introduction to qualitative and quantitative approaches / 
Arthur Asa Berger, San Francisco State University. 
 - Fourth Edition. 
 - xvii, 417 pages :  illustrations ;  23 cm 
<br/><br/> Revised edition of the author's Media and communication research methods, 2014. 
<br/><br/><label>ISBN: </label>9781483377568 (pbk. : acidfree paper) 
<br/><br/><label>LCCN: </label>2015028126 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media<br/>Communication
<br/><br/><label>LC Class. No.: </label>P91.3  / BER