TY  - BOOK
AU  - Berger,Arthur Asa
TI  - Media and communication research methods: an introduction to qualitative and quantitative approaches 
SN  - 9781483377568 (pbk. : acidfree paper)
AV  - P91.3 BER
PY  - 2016///]
CY  - Los Angeles
PB  - SAGE
KW  - Mass media
KW  - Communication
N1  - Revised edition of the author's Media and communication research methods, 2014
ER  -