Schleede,G.JOHN,Dr. <br/><br/>
promotional strategy  managing the marketing communications process. 

 - ed. 
 - Boston :  Irwin,  1991. 
 - 445  p. :  ill ;    cm. 
<br/><br/><label>ISBN: </label>9780256088434 :  $ 
<br/><br/><label>Subjects--Topical Terms: </label><br/>communication process.