Kerin,A.Roger. <br/><br/>
Pespectives on strategic marketing management. 

 - ed. 
 - Boston :  Allyn,  1980. 
 - 493  p. ;    cm. 
<br/><br/><label>ISBN: </label> $ 
<br/><br/><label>Subjects--Topical Terms: </label><br/>marketing management.