McDonald,Malcom. <br/><br/>
Retail marketing plans :  how to prepare them how to use them. 

 - ed. 
 - Boston :  Butterworth,  1993. 
 - 338  p. ;    cm. 
<br/><br/>index. 
<br/><br/><label>ISBN: </label>9780750620215 :  $ 
<br/><br/><label>Subjects--Topical Terms: </label><br/>retail marketing.