Cravens,W.David. <br/><br/>
Strategic marketing. 

 - ed. 
 - `Illinois :  Rchard D.Irwin,  1982. 
 - 456  p. ;    cm. 
<br/><br/>index. 
<br/><br/><label>ISBN: </label> $ 
<br/><br/><label>Subjects--Topical Terms: </label><br/>stategic marketing.