Gale T.Bradley. <br/><br/>
Managing customer value :  creating quality and service that customers can see. 

 - ed. 
 - New york :  Macmillan,  1994. 
 - 424  p. :  ill ;    cm. 
<br/><br/>index. 
<br/><br/><label>ISBN: </label>9780029110454 :  $ 
<br/><br/><label>Subjects--Topical Terms: </label><br/>quality of products evaluation--consumer satisfaction evaluation.