Blaszczyk, Regina Lee. <br/><br/>
Imagining Consumers  Design and Innovation from Wedgwood to Corning / 
Regina Lee Blaszczyk. 
 - 1 online resource (1 online resource xiii, 380 pages) :   illustrations, plates). 
 - Studies in industry and society .
 - Studies in industry and society. Book collections on Project MUSE. .
<br/><br/> Open access edition supported by the National Endowment for the Humanities / Andrew W. Mellon Foundation Humanities Open Book Program.  The text of this book is licensed under a Creative Commons Attribution-NonCommercial-No Derivatives 4.0 International License  Originally published as Johns Hopkins Press in 2000 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Cinderella Stories --  China Mania --  Beauty for a Dime --  Fiesta! --  Better Products for Better Homes --  Pyrex Pioneers --  Easier Living? --  Essay on Sources. 
<br/><br/> Open Access 
<br/><br/> In contrast, companies that tried to stimulate desire, reshape taste, and encourage profligate spending by using the tools of persuasion - mass advertising, extravagant styling, and installment selling - found their efforts thwarted, for consumers refused to buy products that they did not really want."--Jacket.  "Imagining Consumers is the first book to tell the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of working- and middle-class women, who by the 1920s made up more than 80 percent of those buying mass-manufactured goods. Following a model pioneered by Josiah Wedgwood during Great Britain's eighteenth-century industrial revolution, successful American manufacturers closely collaborated with retailers to sort out consumer priorities and tailored their products accordingly. 
<br/><br/><label>ISBN: </label>9781421437262 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers' preferences--History.--Great Britain<br/>Consumers' preferences--History.--United States<br/>Glassware industry--History.--Great Britain<br/>Glassware industry--History.--United States<br/>Ceramic tableware industry--History.--Great Britain<br/>Ceramic tableware industry--History.--United States
<br/><br/><label>Subjects--Geographic Terms: </label><br/>USA.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.<br/>History.<br/>Electronic books. 
<br/><br/><label>LC Class. No.: </label>HD9620.T333  / U63 2000