TY  - BOOK
AU  - Blaszczyk,Regina Lee
ED  - Project Muse.
ED  - Project Muse.
TI  - Imagining Consumers: Design and Innovation from Wedgwood to Corning 
T2  - Studies in industry and society
SN  - 9781421437262
AV  - HD9620.T333 U63 2000
KW  - Consumers' preferences
KW  - Great Britain
KW  - History
KW  - United States
KW  - Glassware industry
KW  - Ceramic tableware industry
KW  - USA
KW  - swd
KW  - Electronic books
KW  - lcgft
KW  - fast
KW  - Electronic books.
KW  - local
N1  - Open access edition supported by the National Endowment for the Humanities / Andrew W. Mellon Foundation Humanities Open Book Program; The text of this book is licensed under a Creative Commons Attribution-NonCommercial-No Derivatives 4.0 International License; Originally published as Johns Hopkins Press in 2000; Includes bibliographical references and index; Cinderella Stories --; China Mania --; Beauty for a Dime --; Fiesta! --; Better Products for Better Homes --; Pyrex Pioneers --; Easier Living? --; Essay on Sources; Open Access
N2  - In contrast, companies that tried to stimulate desire, reshape taste, and encourage profligate spending by using the tools of persuasion - mass advertising, extravagant styling, and installment selling - found their efforts thwarted, for consumers refused to buy products that they did not really want."--Jacket; "Imagining Consumers is the first book to tell the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of working- and middle-class women, who by the 1920s made up more than 80 percent of those buying mass-manufactured goods. Following a model pioneered by Josiah Wedgwood during Great Britain's eighteenth-century industrial revolution, successful American manufacturers closely collaborated with retailers to sort out consumer priorities and tailored their products accordingly
UR  - https://muse.jhu.edu/book/72312/
ER  -