TY  - BOOK
AU  - Laird,Pamela Walker
ED  - Project Muse.
ED  - Project Muse.
TI  - Advertising Progress: American Business and the Rise of Consumer Marketing 
T2  - Studies in industry and society
SN  - 9781421434193
AV  - HF5813.U6 L34 1998
KW  - Advertising
KW  - Social aspects
KW  - fast
KW  - United States
KW  - History
KW  - Electronic books.
KW  - lcgft
KW  - local
N1  - The text of this book is licensed under a Creative Commons Attribution-NonCommercial-No Derivatives 4.0 International License; Open access edition supported by the National Endowment for the Humanities / Andrew W. Mellon Foundation Humanities Open Book Program; Originally published as Johns Hopkins Press in 1998; Includes bibliographical references (pages 387-451) and index; part 1; Production as Progress; Ch. 1; Marketing Problems and Advertising Methods as America Industrialized; Ch. 2; Owner-Manager Control of Advertising; Ch. 3; Printers, Advertisers, and Their Products; Ch. 4; Advertising Progress as a Measure of Worth --; part 2; Specialization as Progress; Ch. 5; Early Advertising Specialists; Ch. 6; Competition and Control: Business Conditions and Marketing Practices; Ch. 7; The Competition to Modernize Advertising Services --; part 3; Consumption as Progress; Ch. 8; Taking Advertisements toward Modernity; Ch. 9; Modernity and Success: Legitimating the Advertising Profession-I; Ch. 10; The Appropriation of Progress: Legitimating the Advertising Profession-II; Open Access
N2  - Contains primary source material; The book is a documentary and pictorial examination of American advertising from the Civil War to 1920
UR  - https://muse.jhu.edu/book/72714/
ER  -