Priest, Susanna Hornig. <br/><br/>
Doing media research :  an introduction / 
Susanna Hornig Priest ; illustrations by Scott McCullar. 
 - Thousand Oaks, Calif. :  Sage Publications,  c1996. 
 - xxviii, 265 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 235-236) and index. 
<br/><br/><label>ISBN: </label>080397292X (cloth : alk. paper) 0803972938 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>95036401 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Research--Methodology.<br/>Social sciences--Methodology.