TY  - BOOK
AU  - Holtz,Shel
TI  - Public relations on the Net: winning strategies to inform and influence the media, the investment community, the government, the public, and more! 
SN  - 0814471528 (pbk.)
PY  - 2002///
CY  - New York
PB  - American Management Association
KW  - Internet in public relations
N1  - Includes bibliographical references (p. 400-402) and index; A report card PR use of the Internet --; How communication has been forever changed --; Public relations tools of the Internet --; The principles of influencing audiences online --; How to be the eyes and ears of your organization --; Media relations --; Investor relations --; Government relations --; Community relations --; Cause and issues communication --; Employee communications --; Activism on the Net --; Crisis communication --; Going directly to the public --; Measuring the effectiveness of your online efforts
ER  -