Bickerton, Pauline. <br/><br/>
Cyberstrategy :  business strategy for extranets, intranets and the internet / 
Pauline Bickerton, Matthew Bickerton and Kate Simpson-Holley. 
 - Oxford :  Butterworth-Heinemann in association with The Chartered Insitute of Marketing,  1998. 
 - vi, 182 p. ;  24 cm. 
 - Chartered Institute of Marketing/Butterworth-Heinemann Marketing series. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0750642033 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Information technology--Management.<br/>Information resources management.<br/>Internet.<br/>Information superhighway--Management.