Watson, Richard T, <br/><br/>
Electronic commerce :  the strategic perspective / 
Richard T. Watson ... [and others]. 
 - 1 online resource (92 pages) 
<br/><br/> This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License.  This bibliographic record is available under the Creative Commons CC0 "No Rights Reserved" license. 
<br/><br/> "This book contains eight chapters. Chapter Two briefly describes the technology that makes electronic commerce possible, while Chapter Three introduces the topic of Web strategy. The major functions of marketing are described in the next five chapters: Promotion (Chapter Four); Promotion and Purchase (Chapter Five); Distribution (Chapter Six); Service (Chapter Seven); and Pricing (Chapter Eight). The final chapter takes a broader, societal perspective and discusses the influence of electronic commerce on society."--BCcampus website. 
<br/><br/><label>Source: </label> BCOpenCampus  CostFree  FormOnline  AccessOpen 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic commerce--Textbooks.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5548.32  / W38 2013