TY  - BOOK
AU  - Watson,Richard T
ED  - BC Open Textbook Project,
ED  - BCcampus.
TI  - Electronic commerce: the strategic perspective 
AV  - HF5548.32 W38 2013
PB  - [Global Text?]
KW  - Electronic commerce
KW  - Textbooks
KW  - Electronic books
N1  - This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License; This bibliographic record is available under the Creative Commons CC0 "No Rights Reserved" license
N2  - "This book contains eight chapters. Chapter Two briefly describes the technology that makes electronic commerce possible, while Chapter Three introduces the topic of Web strategy. The major functions of marketing are described in the next five chapters: Promotion (Chapter Four); Promotion and Purchase (Chapter Five); Distribution (Chapter Six); Service (Chapter Seven); and Pricing (Chapter Eight). The final chapter takes a broader, societal perspective and discusses the influence of electronic commerce on society."--BCcampus website
UR  - https://open.bccampus.ca/find-open-textbooks/?uuid=461f8ace-486e-4b39-9f85-6c04a1a75184 
ER  -