TY  - BOOK
AU  - Burnett,John
ED  - BC Open Textbook Project,
ED  - BCcampus.
TI  - Introducing marketing
AV  - HF5415 B87 2011
PB  - Global Text
KW  - Marketing
KW  - Textbooks
KW  - Electronic books
N1  - This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License; This bibliographic record is available under the Creative Commons CC0 "No Rights Reserved" license
N2  - "Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products."--BCcampus website
UR  - https://open.bccampus.ca/find-open-textbooks/?uuid=ddbe3343-9796-4801-a0cb-7af7b02e3191 
ER  -