TY  - DATA
ED  - Open Textbook Library,
ED  - BC Open Textbook Project,
ED  - BCcampus.
TI  - Principles of marketing
T2  - Open textbook library
SN  - 9780982361825
AV  - HF5415 .P95 2015eb
PB  - University of Minnesota Libraries Publishing
KW  - Marketing
KW  - Electronic books
N1  - This work is licensed under the Creative Commons Attribution-NonCommercial-ShareAlike License; Principles of Marketing by [Author removed at request of original publisher] is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License, except where otherwise noted.--title page verso; Author removed at request of original publisher. This edition adapted from a work originally produced in 2010 by a publisher who has requested that it not receive attribution; This bibliographic record is available under the Creative Commons CC0 "No Rights Reserved" license; Includes bibliographical references; What is marketing? -- Strategic planning -- Consumer behavior : how people make buying decisions -- Business buying behavior -- Market segmenting, targeting, and positioning -- Creating offerings -- Developing and managing offerings -- Using marketing channels to create value for customers -- Using supply chains to create value for customers -- Gathering and using information : marketing research and market intelligence -- Integrated marketing communications and the changing media landscape -- Public relations, social media and sponsorships -- Professional selling -- Customer satisfaction, loyalty, and empowerment -- Price, the only revenue generator -- The marketing plan
N2  - "Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment."--Open Textbook Library
UR  - https://open.bccampus.ca/find-open-textbooks/?uuid=ca3ef877-1f08-479d-a085-420121782a31&contributor=&keyword=&subject=
UR  - http://solr.bccampus.ca:8001/bcc/file/ca3ef877-1f08-479d-a085-420121782a31/1/Principles-of-Marketing-1483460975.pdf
UR  - https://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=50
ER  -