TY  - BOOK
AU  - Wüstenhagen,Rolf
ED  - Edward Elgar Publishing.
TI  - Sustainable innovation and entrepreneurship
T2  - New perspectives in research on corporate sustainability
SN  - 9781848441552 (e-book)
AV  - HC79.T4 S885 2008
U1  - 658.4/08 22
PY  - 2008///
CY  - Cheltenham, Northampton, Mass.
PB  - Edward Elgar
KW  - Technological innovations
KW  - Environmental aspects
KW  - Entrepreneurship
KW  - Management
KW  - Sustainable development
KW  - Electronic books
KW  - lcsh
N1  - Includes bibliographical references and index; pt. 1. Sustainable entrepreneurship -- pt. 2. Sustainable corporate venturing and intrapreneurship -- pt. 3. Customer adoption of and marketing for sustainability innovation -- pt. 4. Investors and policy
N2  - In recent years our understanding of corporate sustainability has moved from exploitation to exploration, from corporate environmental management to sustainable entrepreneurship, and from efficiency to innovation. Yet current trends indicate the need for radical innovation via entrepreneurial start-ups or new ventures within existing corporations despite difficulties with the financing and marketing of such efforts. Presenting both conceptual and empirical research, this fascinating book addresses how we can combine environmental and social sustainability with economic sustainability in order to produce innovative new business models
UR  - https://www.elgaronline.com/view/9781847200372.xml
ER  -