Levine, David K.,

Is behavioral economics doomed? the ordinary versus the extraordinary / [electronic resource] : Is behavioural economics doomed? David K. Levine. - 1 online resource (ix, 143 pages) : illustrations.

Available through Open Book Publishers.

Includes bibliographical references (pages 131-138) and index.

1. Introduction -- 2. Does economic theory work? -- 3. Why is the world so irrational? -- 4. Does economic theory fail? -- 5. You can fool some of the people ... -- 6. Behavioral theories I : biases and irrationality -- 7. Behavioral theories II : time and uncertainty -- 8. Learning and friends -- 9. Conclusion: Psychology, neuroscience and economics.

Open access resource providing free access.

"It is fashionable to criticize economic theory for focusing too much on rationality and ignoring the imperfect and emotional way in which real economic decisions are reached. All of us facing the global economic crisis wonder just how rational economic men and women can be. Behavioral economics - an effort to incorporate psychological ideas into economics - has become all the rage.This book by well-known economist David K. Levine questions the idea that behavioral economics is the answer to economic problems. It explores the successes and failures of contemporary economics both inside and outside the laboratory. It then asks whether popular behavioral theories of psychological biases are solutions to the failures. It not only provides an overview of popular behavioral theories and their history, but also gives the reader the tools for scrutinizing them. Levine's book is essential reading for students and teachers of economic theory and anyone interested in the psychology of economics."--Publisher's website.


Mode of access: World Wide Web.


Some rights are reserved. This work is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License. For more detailed information consult the publisher's website.

9781906924942 9781906924959 9781906924966


Consumers' preferences.
Economics--Psychological aspects.
Rational choice theory.