TY  - BOOK
AU  - Levine,David K.
ED  - Max Weber Programme.
ED  - Open Book Publishers,
TI  - Is behavioral economics doomed?: the ordinary versus the extraordinary 
SN  - 9781906924942
PB  - Open Book Publishers
KW  - Consumers' preferences
KW  - Economics
KW  - Psychological aspects
KW  - Rational choice theory
N1  - Available through Open Book Publishers; Includes bibliographical references (pages 131-138) and index; 1. Introduction -- 2. Does economic theory work? -- 3. Why is the world so irrational? -- 4. Does economic theory fail? -- 5. You can fool some of the people ... -- 6. Behavioral theories I : biases and irrationality -- 7. Behavioral theories II : time and uncertainty -- 8. Learning and friends -- 9. Conclusion: Psychology, neuroscience and economics.; Open access resource providing free access
N2  - "It is fashionable to criticize economic theory for focusing too much on rationality and ignoring the imperfect and emotional way in which real economic decisions are reached. All of us facing the global economic crisis wonder just how rational economic men and women can be. Behavioral economics - an effort to incorporate psychological ideas into economics - has become all the rage.This book by well-known economist David K. Levine questions the idea that behavioral economics is the answer to economic problems. It explores the successes and failures of contemporary economics both inside and outside the laboratory. It then asks whether popular behavioral theories of psychological biases are solutions to the failures. It not only provides an overview of popular behavioral theories and their history, but also gives the reader the tools for scrutinizing them. Levine's book is essential reading for students and teachers of economic theory and anyone interested in the psychology of economics."--Publisher's website
UR  - http://doi.org/10.11647/OBP.0021
UR  - http://www.openbookpublishers.com/shopimages/products/cover/77 
ER  -