TY  - BOOK
AU  - Iacobucci,Dawn
TI  - Continuing to broaden the marketing concept
T2  - Review of marketing research
SN  - 9781787548268
AV  - HF5415.2 .C66 2020
U1  - 658.83  23
PB  - Emerald Publishing Limited
KW  - Marketing research
KW  - Business & Economics
KW  - Marketing
KW  - Research
KW  - bisacsh
KW  - Market research
KW  - bicssc
N1  - Includes index; Includes bibliographical references
UR  - https://doi.org/10.1108/s1548-6435202017
ER  -