Entrepreneurial behaviour : unveiling the cognitive and emotional aspects of entrepreneurship /
Andrea Caputo (University of Lincoln, UK), Massimiliano M. Pellegrini (University of Rome Tor Vergata, Italy).
- 1 online resource (352 pages).
- Entrepreneurial behaviour .
Includes index.
Includes bibliographical references.
The success, longevity, and survival of SMEs are deeply linked to the effectiveness of individual decision-making processes, and established firms need to develop an entrepreneurial and innovative decision-making processes to maintain competitive advantages in a continuously changing and increasingly turbulent environment.
9781789735093
Entrepreneurship--Psychological aspects. Business & Economics--Entrepreneurship. Entrepreneurship.