TY  - BOOK
AU  - Reed,Betsy
TI  - Communicating social and environmental issues effectively
T2  - PRCA practice guides
SN  - 9781838674694
AV  - HF5718 .R44 2020
U1  - 304.2014 23
PB  - Emerald Publishing Limited
KW  - Communication in the environmental sciences
KW  - Communication in the social sciences
KW  - Environmental policy
KW  - Social aspects
KW  - Business communication
KW  - Business & Economics
KW  - Business Communication
KW  - General
KW  - bisacsh
KW  - Business communication & presentation
KW  - bicssc
N1  - Includes index; Includes bibliographical references
N2  - As awareness of social and environmental issues becomes more central to business and reputational success, communications and marketing professionals need to be able to make the most of opportunities to communicate effectively about these issues. This is the definitive guide to planning and delivering great communications on complex social and environmental issues. Outlining the steps needed to plan, risk-proof and execute effective communications strategies, the book provides a clear framework to help leaders, communications managers and marketing practitioners build the knowledge and skills needed to spot risks and opportunities around complex issues, such as climate change and ethical supply chains. Including real-world case studies, practical exercises and further reading, each chapter offers a beginning-to-end framework: from making the business case and mapping stakeholders, to messaging, framing relevant tactics, and then risk-assessing the plan. Whether a local authority, brand, educational institution or senior leader, this guide will equip you with all the necessary skills to make your communications effective
UR  - https://doi.org/10.1108/9781838674670
ER  -