TY  - BOOK
AU  - Jaworski,Bernard
AU  - Lurie,Bob
TI  - The organic growth playbook: activate high-yield behaviors to achieve extraordinary results - every time 
T2  - American Marketing Association
SN  - 9781839826863
AV  - HF5415 .J39 2020
U1  - 658.8 23
PB  - Emerald Publishing Limited
KW  - Marketing
KW  - Corporations
KW  - Growth
KW  - Business & Economics
KW  - General
KW  - bisacsh
KW  - Sales & marketing management
KW  - bicssc
N1  - Includes index; Includes bibliographical references; Chapter 1: Overview of the Organic Growth Playbook -- Chapter 2: Terrafix: Reigniting Blockbuster Growth in Pharmaceuticals -- Chapter 3: First Principle: Map the Buying Process Waterfall -- Chapter 4: EnServ: 'Everyone Sees the Market the Same Way' -- Chapter 5: Second Principle: Propensity-Based Segmentation -- Chapter 6: Sparkle Cosmetics: Winning at the Wall -- Chapter 7: Third Principle: Unearth the Critical Drivers -- Chapter 8: Caesar Financial: 'We Need the Whole Client Portfolio!' -- Chapter 9: Fourth Principle: Develop a Behavior -- Chapter 10: Fifth Principle: Invest Disproportionately -- Chapter 11: Applying the Playbook in Different Markets -- Chapter 12: Overcoming Organizational Roadblocks
UR  - https://doi.org/10.1108/9781839826849
ER  -