TY  - BOOK
AU  - Pittz,Thomas G.
AU  - Liguori,Eric W.
TI  - The entrepreneur's guide to risk and decisions: building successful early-stage ventures 
SN  - 9781838678739
AV  - HB615 .P58 2020
U1  - 658.421 23
PB  - Emerald Publishing Limited
KW  - Entrepreneurship
KW  - Decison making
KW  - Risk management
KW  - Small business
KW  - Management
KW  - Business & Economics
KW  - bisacsh
KW  - bicssc
N1  - Includes index; Includes bibliographical references; Chapter 1: Process -- I. Ideas vs execution -- II. Business plans vs. business models -- III. Prototyping -- IV. The pitch -- V. Market segmentation & pivoting -- Chapter 2: People -- I. Finding and selecting partners -- II. Determining equity & vesting -- III. Building culture -- IV. Hiring employees -- V. Choosing mentors -- Chapter 3: Networks -- I. Networking fundamentals -- II. Navigating networks (ESOs, community services, etc.) -- III. Building networks -- IV. Exploiting networks -- V. Maintaining networks -- Chapter 4: Sales & marketing -- I. Learning to sell -- II. Sales pipeline and tracking metrics -- III. Failure, rejection, learning -- IV. Guerilla marketing -- V. Pricing models -- VI. Branding -- Chapter 5: Financing -- I. Financial literacy -- II. Bootstrapping -- III. Crowdfunding -- IV. Equity financing -- V. Debt financing -- Chapter 6: Nuts and bolts -- I. Legal considerations (filing your business, ownership decisions, etc.) -- II. Human resource basics (important laws & filings, etc.) -- III. Compliance & business systems -- IV. Tax considerations -- V. Exit strategies
N2  - Becoming a successful entrepreneur is impossible without accepting risk - the question is which risk to take and at what time. Expert authors Thomas G. Pittz and Eric W. Liguori draw on years of working with and in early-stage ventures to provide guidance for managing the risk associated with these decisions. Throughout this book, they offer practical, no-nonsense advice for marketing and financing your business, bringing on partners and employees, networking with key connectors, and launching your business as inexpensively and aggressively as possible. Following lean startup logic, The Entrepreneur's Guide to Risk and Decisions: Building Successful Early-Stage Ventures cuts through to the strategically important - and emotionally charged - decisions that separate the successful entrepreneurs from the unsuccessful. It is designed to help entrepreneurs move quickly, rapidly iterate their business models based on customer feedback, and provide guideposts for managing the risks inherent in all startup ventures
UR  - https://doi.org/10.1108/9781838678715
ER  -