TY  - BOOK
AU  - Wilson,Lee
TI  - 30-minute website marketing: a step by step guide 
SN  - 9781838670801
AV  - HF5415.1265 .W55 2019
U1  - 658.8/72 23
PB  - Emerald Publishing Limited
KW  - Internet marketing
KW  - Internet advertising
KW  - Business & Economics
KW  - E-Commerce / Digital Marketing
KW  - bisacsh
KW  - Sales & marketing
KW  - bicssc
N1  - Includes index; Includes bibliographical references; Chapter 1. An introduction to the website marketing ecosystem -- Chapter 2. Website marketing pain points & fundamentals -- Chapter 3. The role of websites in today's marketing -- Chapter 4. 30-minute actions methodology -- Chapter 5. 30-minute social media marketing (SMM) actions -- Chapter 6. 30-minute search engine optimization (SEO) actions -- Chapter 7. 30-minute content creation actions -- Chapter 8. 30-minute content marketing actions -- Chapter 9. 30-minute pay-per-click advertising (PPC) actions -- Chapter 10. 30-minute conversion rate optimization (CRO) actions -- Chapter 11. 30-minute tips for the wider website -- Chapter 12. Strategic thinking in 30 minutes
N2  - Everyday businesses of all sizes are generating a fraction of the potential website return on investment (ROI) and broader marketing value for their business. The largest part of this opportunity wastage comes from overlooked marketing potential, plus an inability to take immediate action based on competing time demands and budget restraints. 30-Minute Website Marketing: A Step By Step Guide utilizes over 15 years of website marketing experience and digital expertise to empower businesses to identify and act on untapped website success. With all actions taking 30 minutes or less, companies can work towards improving the results gained from their website marketing efforts, and by adhering to the practical steps in this book, businesses can be confident that those 30 minutes provide the returns on resource investment needed. Through this guide, Lee Wilson delivers impactful, instant value to the broader marketing and targeted website marketing field, with practical help, direction, and expert step-by-step advice for marketing professionals, business owners, entrepreneurs, and start-up organisations
UR  - https://doi.org/10.1108/9781838670788
ER  -