TY  - BOOK
AU  - Tong,Jingrong
AU  - Zuo,Landong
TI  - Tweeting the environment #Brexit
T2  - Emerald points
SN  - 9781787564992 (e-book)
AV  - HC240.25.G7 T66 2018
U1  - 341.24220941 23
PB  - Emerald Publishing Limited
KW  - European Union
KW  - Great Britain
KW  - Social media
KW  - Political aspects
KW  - Internet in political campaigns
KW  - Communication in politics
KW  - Technological innovations
KW  - Political campaigns
KW  - Political Science
KW  - Political Ideologies / Democracy
KW  - bisacsh
KW  - Political science & theory
KW  - bicssc
N1  - Includes bibliographical references and index
N2  - The level of politicisation of the environment has been low in the UK. Economic concerns outweigh environmental ones in political debates, public policies and political agendas. Can the rise of social media communication change this situation?Tweeting the Environment #Brexit argues that, although limited by the dynamics of the British context, the technological affordances of Twitter enabled social actors such as the Green Party, ENGOs, and their associates to advance their political and green claims in order to mobilise voters before the 2016 EU referendum and to express their concerns in order to change environmental politics in the aftermath. The interdisciplinary research employed a combination of big data applications such as ElasticSearch and Kibana and small data applications such as Gephi and SPSS in analysing large-scale social data. Adopting an inductive and data-driven approach, this book shows the importance of mixed methods and the necessity of narrowing down "big" to "small" data in large-scale social media research
UR  - https://www.emerald.com/insight/publication/doi/10.1108/9781787564992
ER  -