TY - BOOK AU - Abidin,Crystal TI - Internet celebrity: understanding fame online T2 - Society now SN - 9781787560765 (e-book) AV - P94.5.C45 A25 2018 U1 - 302.23083 23 PB - Emerald Publishing Limited KW - Celebrities in mass media KW - Internet personalities KW - Fame KW - Social aspects KW - Social Science KW - Media Studies KW - bisacsh KW - Media studies KW - bicssc N1 - Includes index N2 - The face of internet celebrity is rapidly diversifying and evolving. Online and mainstream celebrity culture are now weaving together, such that breakout stars from one-hit viral videos are able to turn their transient fame into a full-time career.This book presents a framework for thinking about the different forms of internet celebrity that have emerged over the last decade, taking examples from the Global North and South, to consolidate key ideas about cultures of online fame. It discusses the overall landscape, developments and trends in the internet celebrity economy, and cross-cultural lessons UR - https://www.emerald.com/insight/publication/doi/10.1108/9781787560765 ER -