TY  - BOOK
AU  - Woodside,Arch G.
TI  - Improving the marriage of modeling and theory for accurate forecasts of outcomes
T2  - Advances in business marketing and purchasing,
SN  - 9781786351210
AV  - HD30.27 .I47 2018
U1  - 658.40355 23
PB  - Emerald Publishing Limited
KW  - Business forecasting
KW  - Business
KW  - Mathematical models
N1  - Includes index; Includes bibliographical references; Prelims -- Embracing the paradigm shift from variable-based to case-based modeling -- Four-corner outcomes in strategic management: successful and unsuccessful paddling down versus upstream -- Accurately predicting precise outcomes in business-to-business marketing -- Building generalizable case-based theory in human resources management -- Computing with words in modeling firms' paradoxical performances -- Index
UR  - https://www.emerald.com/insight/publication/doi/10.1108/S1069-0964201825
ER  -